What we do and why it matters

At White Lake Brands, our journey is fueled by a deep-rooted passion and unwavering commitment to values that transcend the ordinary. Discover why we do what we do, and what sets us apart:

In-House Excellence We don't just endorse quality; we create it. Everything we do, from formulating our products to distributing them directly to you, is managed in-house. Our dedication to excellence is a reflection of our core belief that every product should meet the highest standards.

Authenticity & Community Our brands, including AP Labs, Alpha Hemp Solutions, Plush Prestige, and Wholesome Holistic, are a testament to our unwavering dedication to authenticity. We are not just a company; we are a community of experts and enthusiasts who share a common drive to provide you with exceptional wellness solutions.

Independence Matters We proudly maintain our independence. We are not carried by Amazon or large chain stores because we believe in connecting directly with our discerning customers. Our independence allows us to prioritize authenticity over mass-market trends.

Wellness as a Priority Your journey towards holistic well-being is at the heart of our mission. Our brands, each with their unique focus, are designed to cater to your wellness needs. From transparency and natural ingredients to sustainability and simplifying holistic living, we are dedicated to your well-being.

Our History

Alpha Hemp Solutions: Our Pioneering Beginning Our journey commenced in 2023 with the birth of Alpha Hemp Solutions, our first brand. It was founded by a group of visionaries who recognized the incredible potential of all-natural hemp-based products. 

Their mission was simple yet profound: to bring the profound benefits of nature closer to our patrons. With the introduction of our unique Hempseed Lotion, blending elderberry and hemp, Alpha Hemp Solutions took its first step into the world of wellness products.

A Community of Wellness Enthusiasts Our community of wellness enthusiasts grew, inspired by the buzz generated by our unique offerings. Soon, there was a demand for a CBD-infused version of our products. Answering that call, Alpha Hemp Solutions expanded its range and solidified its place in the wellness market.

Diverse Brands, Shared Values As we continued to grow and evolve, we realized that our passion for holistic well-being extended beyond Alpha Hemp Solutions. We sought to diversify our product portfolio while maintaining a steadfast commitment to authenticity, quality, and your well-being. That vision led us to establish multiple brands, including AP Labs, Plush Prestige, and Wholesome Holistic.

In-House Excellence and Independence Throughout our history, we've embraced the principles of in-house excellence and independence. Every product you receive is a testament to our commitment to quality, as we meticulously manage everything from formulation to distribution ourselves. 

We proudly maintain our independence, choosing not to be carried by Amazon or large chain stores. We believe in connecting directly with our community of discerning customers who appreciate the value of authenticity and the transformative power of nature.

Rooted in Westminster, Maryland Our journey has been deeply intertwined with the community of Westminster, Maryland, where it all began. It's here that we found inspiration and a shared sense of purpose, and it's where we proudly continue to craft premium wellness products.

Continuing the Journey Our history is a testament to our dedication to your well-being and our commitment to creating products that reflect the values of authenticity, quality, and sustainability. As we look to the future, we remain steadfast in our mission to innovate and redefine the wellness industry, one product at a time.

Join us in celebrating our history and the promise of an even brighter future. Welcome to White Lake Brands, where our journey is your journey, and wellness is our shared destination.

Our team of professionals

Shane O'Connor

Chief Executive Officer

Nathan Mattingly

Co-Chief Executive Officer

Alexander Heuzen

Chief Sales Officer

Senthuran Ananth

Chief Operations Officer

Amy Frederick

Chief Production Officer

Mitchell Kepler

President of AP Labs

Larry Feldman

Vice President of Sales

Schedule an appointment for free consultation with one of our Executives.

Book Appointment